Through its business unit “Analytics” based in Lille, the Qwamplify group is expert in the implementation of qualitative web data in the service of your campaigns.
We guide companies in their collect, understanding and interpretation of their users’ data in order to decide each and everything based on trusted data rather than on intuition.
At Qwamplify, we consider data as a decision tool.
We act along the entire web analytics chain, from tracking to analysis.
Our services enable our customers to get web analytics tools that offer reliable data thanks to our specific configurations and our personalised marking plans.
Experts in tag management tools, we assist our customers in the good management of their tags, in the migration of their analytics tools or in the implementation of a server-side tagging.
Furthermore, we guide our customers through the compliance of their websites according to the RGPD and the last recommendations of the CNIL.
The analysis of web data is in our DNA, it enables us to issue accurate recommendations and to increase the conversion rate of our customers.
We A/B test our hypothesis so that decisions are taken from data and we co-build personalised dashboards for a regular tracking of the prominent KPIs of our customers.
True analytics coaches, our experts can train and accompany the customers in their analytics skills upgrade.