S. T. Dupont, a famous luxury accessory brand, has called upon Qwamplify to develop and optimise its digital marketing strategy.
Wishing to reach a younger audience, they have undertaken the digitizing of their offer and thus, the implementation of a global strategy that aims to increase their online sales.
Issues
- Reach a younger audience
- Develop and optimize the digital marketing strategy
- Increase online sales
Levers
- Data analytics, SEA, SEO
- Social media recommandation
- Brand content
- Red thread animation plan for 2021
What we did
- Analytics services : tagging plan and traffic analysis
- SEO services : lexical study, strategic and technic audit and netlinking
- SEA services : strategic analysis and social positioning vs competition and tone of voice definition : editorial slant and graphical charter declination
- Social media services : brand content, influence strategy, brand content activation proposal and tracking KPIs definition
